Building Organizations Where Every Member Fights on Purpose

Premium consulting for mission-driven leaders. Strategy, communications, and culture—fused for measurable impact.

Schedule a Consultation

Who We Are

StratFree Consulting equips mission-driven organizations with battle-tested frameworks that fuse purpose and strategy. Our “Triple A” approach and CURE framework help leaders build teams that know why their mission matters—turning compliance into genuine commitment.

  • 🔹 Military-tested frameworks & peer-reviewed scholarship
  • 🔹 Measurable impact through trust metrics
  • 🔹 Culture as a performance driver

Our Services

Strategic Planning

Military-tested frameworks to identify challenges, align resources, and execute action plans.

Strategic Communications

Values-based messaging, crisis communications, and authentic storytelling to build trust.

Organizational Culture

Implementing the CURE methodology and leadership practices to unlock potential and drive performance.

Our Frameworks

Triple A Approach

  • Apprehend: Understand the mission and environment
  • Align: Connect purpose, people, and resources
  • Act: Execute with clarity and resolve

CURE Framework

  • Communication
  • Understanding
  • Respect
  • Expertise

Insights

🎥

The Shield of Liberty: What It Means to Support and Defend the Constitution

Speaker: Andrew Bibb

Given at Liberty University's Helms School of Government Public Policy Conference on April 12, 2023.

The C.U.R.E. for Distrust: Communication, Understanding, Respect, and Expertise

Author: Andrew Bibb

When communication, understanding, respect, and expertise are woven into an organization’s culture, they produce the kind of trust necessary for aggressive, adaptable, and lethal action on the battlefield.

 🎧 Podcast Interview

Fighting On Purpose

Author: Andrew Bibb

There is a deep and intimate relationship between national purpose and the moral sphere of war. Both Washington and Lincoln used the principles of the Declaration of Independence to provide moral direction and purpose to their armies, which cultivated a sense among soldiers that they were no longer responsible only for their own survival and that of their families, but also for the very soul of the country.

It’s Not Coddling to Care: Why Engaged Leadership Creates Stronger Military Units

Author: Andrew Bibb

Leader engagement is a continuous cycle of deliberately paying attention to the individuals under one’s care until a sufficient understanding of their particular characteristics is achieved to lead them effectively. In other words, rather than simply acting on knee-jerk assumptions, engaged leaders get to know their subordinates as individuals through watching and listening.
Note: This article was one of the Modern War Institute's Top Ten Most-Read Articles of 2021.
View All Articles

Meet the Team

Andrew Bibb

Andrew Bibb

Strategy & Culture

Army strategist, author of the forthcoming Martial Piety, and expert in organizational culture and leadership.

Bekah Bibb

Bekah Bibb

Communications

Communications professional specializing in values-based messaging and crisis communications.

Contact Us

Email: info@stratfree.com

LinkedIn: Andrew Bibb