Building Organizations Where Every Member Fights on Purpose

Premium consulting for mission-driven leaders. Strategy, communications, and culture—fused for measurable impact.

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Who We Are

Stratfree Consulting equips mission-driven organizations with battle-tested frameworks that fuse purpose and strategy. Drawing on research behind our upcoming book Martial Piety (McFarland 2026), our “Triple A” strategic approach (Apprehend – Align – Act), and our CURE framework (Communication, Understanding, Respect, Expertise), we help leaders build teams that know why their mission matters, turning mere compliance into genuine commitment.

Our Services

Strategic Planning

Military-tested frameworks to identify challenges, align resources, and execute action plans.

Strategic Communications

Values-based messaging and crisis communications that build trust through principled storytelling.

Organizational Culture

Implementation of the CURE methodology and engaged leadership practices, creating environments where purpose unlocks potential and drives performance.

Our Frameworks

Triple A Strategy

  • Apprehend: Understand the mission and environment
  • Align: Connect purpose, people, and resources
  • Act: Execute with clarity and resolve

CURE Framework

  • Communication
  • Understanding
  • Respect
  • Expertise

Insights

🎥

The Shield of Liberty: What It Means to Support and Defend the Constitution

Andrew Bibb  |  Liberty University

Speech given at the 2023 Helms School of Government Public Policy Conference

The C.U.R.E. for Distrust: Communication, Understanding, Respect, and Expertise

Andrew Bibb  |  NCO Journal (Army University Press)

Explains how trust is built through communication, understanding, respect, and expertise.

 🎧 Podcast Interview

Fighting On Purpose

Andrew Bibb  |  War Room (U.S. Army War College)

Discusses the importance of purpose-driven leadership in military and organizational contexts.

It’s Not Coddling to Care: Why Engaged Leadership Creates Stronger Military Units

Andrew Bibb  |  Modern War Institute (West Point)

Argues that engaged, caring leadership strengthens military units rather than weakening them.

 🏆 One of the Modern War Institute’s Top Ten Most-Read Articles of 2021
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Meet the Team

Andrew Bibb

Andrew Bibb

Strategy & Culture

Army strategist and author of the forthcoming Martial Piety.

Bekah Bibb

Bekah Bibb

Strategic Communications

Strategic communications professional specializing in values-based messaging and crisis communications.

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